Meet the CEO 

My name is Ashleigh Smith, and I am the Founder and CEO of The Princess Tresses. I am a December 2025 graduate of Alabama State University, an HBCU, where I earned my Bachelor of Science degree in Marketing. My academic background, combined with hands-on brand experience, has shaped the foundation and vision behind The Princess Tresses.

​

Before launching the brand, I built a strong presence as a wig influencer across multiple platforms, including TikTok, Instagram, and YouTube. Through creating content, educating consumers, and working closely with hair brands, I gained firsthand insight into what women truly look for in luxury hair—quality, consistency, and trust. That experience inspired me to create a brand of my own that reflected those values.

​

I founded The Princess Tresses during my senior year of college with a mission to provide luxury, high-quality hair at an affordable price point. While our brand serves women across the country, I am especially proud to represent and serve the Montgomery, Alabama community. Every product is selected with care, ensuring our customers receive hair that looks beautiful, lasts, and performs.

​

My passion for premium hair and exceptional customer service is at the heart of everything we do. This commitment is what makes The Princess Tresses a brand that stands out—undeniable in quality, intentional in service, and dedicated to helping every woman feel confident, empowered, and polished.

​